Have you ever felt like internal communications is impossible to measure? Do you spend a lot of time tracking outputs but have trouble identifying real, measurable outcomes? As communicators, we want to demonstrate the value of our work – but we often find ourselves collecting quick and easy-to-measure data that doesn’t help us prioritize our projects or accomplish our goals.
Simple but thoughtful measurement can bring meaning and validation to internal communications – and you don’t need a giant budget or fancy software. Hear how Mayo Clinic measures internal communications and uses an outcomes-based strategy to guide their team’s day-to-day work.
Following this discussion, you’ll gain an understanding on how to successfully:
Annie Burt, Director, Staff Engagement Communications
Mayo Clinic