5th Annual Strategic Internal Communications

Have you ever felt like internal communications is impossible to measure? Do you spend a lot of time tracking outputs but have trouble identifying real, measurable outcomes? As communicators, we want to demonstrate the value of our work – but we often find ourselves collecting quick and easy-to-measure data that doesn’t help us prioritize our projects or accomplish our goals. 

Simple but thoughtful measurement can bring meaning and validation to internal communications – and you don’t need a giant budget or fancy software. Hear how Mayo Clinic measures internal communications and uses an outcomes-based strategy to guide their team’s day-to-day work.

Following this discussion, you’ll gain an understanding on how to successfully:

• Build a measureable, outcomes-based strategy all the way down to the project level
• Use metrics to help you focus on teh projects that will best advance your goals 
• Implement creative ways to organize your results and grab attention of the leaders and stakeholders

Annie Burt, Director, Staff Engagement Communications
  Mayo Clinic