5th Annual Strategic Internal Communications has ended
5th Annual Strategic Internal Communications
Jan. 30 - Feb. 1, 2018 | San Francisco
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Wednesday, January 31 • 3:35pm - 4:10pm
Powerful Metrics: Measurement Strategies That Get Results
Mayo Clinic

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Have you ever felt like internal communications is impossible to measure? Do you spend a lot of time tracking outputs but have trouble identifying real, measurable outcomes? As communicators, we want to demonstrate the value of our work – but we often find ourselves collecting quick and easy-to-measure data that doesn’t help us prioritize our projects or accomplish our goals. 

Simple but thoughtful measurement can bring meaning and validation to internal communications – and you don’t need a giant budget or fancy software. Hear how Mayo Clinic measures internal communications and uses an outcomes-based strategy to guide their team’s day-to-day work.


Following this discussion, you’ll gain an understanding on how to successfully:

  • Build a measureable, outcomes-based strategy all the way down to the project level
  • Use metrics to help you focus on teh projects that will best advance your goals 
  • Implement creative ways to organize your results and grab attention of the leaders and stakeholders

Annie Burt, Director, Staff Engagement Communications
  Mayo Clinic  

avatar for Annie Burt

Annie Burt

Director, Staff Engagement Communications, Mayo Clinic
Annie Burt is Director of Staff Engagement Communications at Mayo Clinic. She leads a team that creates internal communications strategy for the organization and its 68 ,0000 employees. For more than a decade, Annie has provided leadership... Read More →

Wednesday January 31, 2018 3:35pm - 4:10pm
Garden Room, Hyatt Regency 5 Embarcadero Center, San Francisco, CA 94111

Attendees (2)