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5th Annual Strategic Internal Communications has ended
5th Annual Strategic Internal Communications
Jan. 30 - Feb. 1, 2018 | San Francisco
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Wednesday, January 31 • 9:15am - 9:50am
There’s an App for That! Communicating the Right Information to the Right People in the Right Way
Chipotle Mexican Grill & theEMPLOYEEapp

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After the E.Coli outbreak and food safety crisis of 2015, Chipotle needed a way to ensure the most important communication was getting to front line employees. Since less than 25% of the 65,000 employees have access to company email accounts, email messaging was just not getting the job done. So, they went mobile and invested in an app dedicated to internal communications. This has helped them to not only get essential information to their crew and managers more effectively, but it has also allowed them to build engagement and help all employees feel inspired by and connected to Chipotle’s purpose.


In this session, you’ll get an inside look at the content Chipotle uses to target different employees within the organization. See firsthand how Chipotle uses podcasts, video, memes and surveys to build messages specifically designed to speak to its target audience and drive the highest level of engagement, including how to:

 

  • Gain buy-in from C-Suite for mobile communications
  • Share the right information with the right people in the right way to increase engagement
  • Change the way your C-Suite communicates with your varied audiences for maximum effectiveness
  • Implement mobile communications to open the door for more storytelling and move communication from task based to engagement focused

 

Amy Jenkins, Manager, Internal Communications,

Chipotle Mexican Grill

Madison Suarez, Internal Communications Consultant  

Chipotle Mexican Grill 

Heath Shatouhy, Chief Revenue Officer

theEMPLOYEEapp


Speakers
avatar for Amy Jenkins

Amy Jenkins

Manager, Internal Communications, Chipotle Mexican Grill
avatar for Heath Shatouhy

Heath Shatouhy

Chief Revenue Officer, theEMPLOYEEapp
Heath is the Senior Vice President of Sales for APPrise Mobile and brings 20 years of high-level, consultative sales, human resources and operations experience. His award-winning success is built on clear communication, diligent follow-up and extensive selling experience across... Read More →
avatar for Madison Suarez

Madison Suarez

Internal Communications Consultant, Chipotle
Madison Suarez has been an integral member of Chipotle’s communications team since March 2016. She oversees the production of communications content and ensures that the right information is targeted to the right audiences and delivered through the most effective platforms. As a... Read More →



Wednesday January 31, 2018 9:15am - 9:50am
Garden Room, Hyatt Regency 5 Embarcadero Center, San Francisco, CA 94111

Attendees (2)